News

The new Spanish Costas for Britons

And while this has been happening, British investors, property speculators and those just wanting a holiday home have been buying up houses.

The chief executive of the Association of International Property Professionals (AIPP), said of Bulgaria: "A lot of people have already brought there. For an emerging market, it's quite a well established emerging market."

Some of the buyers were agents, while others were individuals, he said.

Jain Goodall, who runs property magazine Quest Bulgaria with her husband Chris, estimated more than 3,000 Britons lived in Bulgaria, and at least five times that figure had holiday homes there.

'Taking a risk'
The British couple, in their 40s, left the UK for France 10 years ago. They moved to Bulgaria's capital, Sofia, with their dog Peluche in 2004. Mrs Goodall said they intend staying.

"Bulgarian people are generous and very kind," she said. "It is like turning the clock back 50 years at least in England, to when you could leave the door open and the car unlocked. It's the quality of life."

She said many of those who had bought there had "taken a risk hoping for extremely high returns" on their investment. Mrs Goodall said many of the magazine's readers lived in Ireland.

"The Irish market did extremely well out of joining Europe and people have learned from this," she said. She believes the numerous reasons why Britons would seek a second home in Bulgaria include high UK property prices and worries over affording retirement.

"We have a large number of young readers, who may have no pension in place," she said.
"They might be in their 30s and 40s basically looking for places elsewhere and thinking of their retirement."

She added: "There's a certain freedom that the people have here, compared to Britain in particular, you don't feel like you are being controlled by a nanny state, saying when you can have a cigarette or a drink."

Pension worries
Mr Owen said: "People may think my pension is not doing well, my savings are not very interesting and I think these factors come together.

"There's a lot of confidence in property - the concept that if you invest in property you can't go wrong, but of course you can go wrong because property prices can go up and down too."

He said there was also much more information out there, and "the Ryanair effect", accessible cheap flights, had "opened up places" all over the world.
As the countries take on the rights and obligations of EU membership, it is expected to boost the number of Britons.

Mrs Goodall said: "It means security. It means that some of the laws here will be the same as home and there's a lot of comfort in that."
She said her magazine received an average 70 new requests per month but on the day of Bulgaria's EU approval it was around that in one day.

"I think that speaks for itself," she said. "People feel they can come here now. It was a risk before, but not now." However, she said living in Bulgaria had not been without problems.

"In Sofia, the pavements are so bad you want to walk on the roads, and there's a lot of bureaucracy, which feels worse when you can't speak the language fluently." But she added the infrastructure was improving, especially in the past two years.

'Greater confidence'
Mr Owen said accession gave a "greater confidence" for the business and consumer world, but that it was just the next stage in a long development for both countries.

"In Bulgaria a lot still needs to happen in terms of the infrastructure, it is still a long way off from what Western people would be used to."